Flash Wholesale OfferGET FLAT ₹500 OFF ON SALON & BEAUTY ORDERS ABOVE ₹1,999 | CODE: HOBGLOW
2025 Complexion Formulation

Rule the day. Flawless all night.

High-performance, sweat-resistant, and non-oxidizing foundations engineered specifically for Indian skin undertones and humid tropical weather.

160+

Pro Shades

2,400+

Salon Partners

4.9 ★

Verified Rating

Top Formulation HOB Foundation & Base

Matte Foundation

24H Oil Control Base

₹140
HOB Compact Powder

Oil Control Compact

₹140

HOB Strobing Highlighter

Luminous Glow Pan

₹175

FLAT 20% OFF FIRST ORDER • CODE: FIRSTGLOW FREE SHIPPING ON PREPAID ORDERS OVER ₹499 100% CRUELTY-FREE & DERMATOLOGICALLY TESTED PROUDLY FORMULATED FOR 2,400+ SALONS IN INDIA
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Browse The Essentials

Limited Time Summer Drop

SUMMER GLOW EDIT:
BUY 2 GET 1 FREE ON ALL COMPLEXION ESSENTIALS

Mix and match high-definition foundations, baking powders, and strobing compacts. Discount applied automatically at checkout.

08 Hours
:
42 Mins
:
15 Secs
HOB Velvet Blush Palette
Velvet Blush Duo
HOB Shimmer Highlighter
Strobing Illuminator
Curated Masterclass Routine

The 4-Step Flawless Look

The exact sequence used by master makeup artists across premier Indian studios to achieve a 24-hour crease-free finish.

01 Prep & Prime
Silk Smooth Primer

Silk Smooth Primer

Blurs pores and controls shine before foundation application.

₹140

02 Base & Uniform
Matte Foundation

Matte Foundation

Buildable medium-to-full oil control coverage in 14 shades.

₹140

03 Set & Mattify
Loose Baking Powder

Loose HD Powder

Microfine silica powder locks concealer with zero flashback.

₹160

04 Seal 24H
Makeup Fixer Mist

Fixer Mist Shield

Sweat-resistant mist guarantees all-day transfer resistance.

₹190

Clinical Backbar Haircare

Hair Fall Control &
Anti-Dandruff Scalp Solutions

Formulated with active tea tree extract, organic peptide complexes, and scalp stimulants. Designed for intense pollution defense and root fortification.

Reduces Hair Fall in 21 Days

Procapil-infused therapy targets strand breakage and fortifies follicular anchors.

Tea Tree Scalp Detox Formula

Clears flake buildup and soothes micro-inflammation without stripping natural moisture.

HOB Professional Salons & Formulations
Salon Heritage • Est. 2024

160+ Formulations —
From India's Top Salons To Your Daily Vanity

What began as exclusive, dermatologist-approved backstage formulas for bridal makeup artists and high-end salon chains across Delhi, Mumbai, and Bengaluru is now available straight to your doorstep.

Are you a Salon Owner or Makeup Academy? Up to 48% Margin

Access wholesale case packs, tester stands, and GST-compliant B2B invoicing through the official HOB Pro Salon Desk.

100% Cruelty Free Never tested on animals
Dermat Tested Non-comedogenic & safe
Climate Proof Tested in 40°C humidity
Pan-India Express Dispatched in 24 hours
COD & UPI Easy, secure checkouts
Verified Community Reviews

Loved By 45,000+ Beauty Aficionados

"Zero flashback during outdoor bridal shoots"

"The Matte Foundation combined with the HD Loose Powder stayed intact through 8 hours of intense humid heat in Chennai. My bridal clients are thoroughly obsessed."

Pooja Krishnan Bridal Stylist • Chennai

"Comparable to global luxury brands at 1/5th price"

"The Silk Smooth Primer melts into skin without pilling. HOB's packaging has that heavy luxe feel and the actual formula performs identically to ₹3,000 imports."

Ananya Sengupta Verified Buyer • Kolkata

"The Anti-Dandruff Lotion actually solved my flaking"

"After trying every commercial shampoo, this tea-tree formula cleared itchy redness in two weeks. Hair feels soft, clean, and completely revitalized."

Rohan Kapoor Verified Buyer • Delhi